Stop guessing what’s working. Track engagement, authority signals, and buyer interest — per post, per topic, per hook type.
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Most founders posting on LinkedIn face the same frustrating blind spots.
LinkedIn's native analytics show impressions and likes — not what actually matters for your business.
Reach metrics tell you how many people scrolled past. They say nothing about who read, who cared, or who might buy.
You don’t know which posts attract potential clients.
A post getting 400 likes from peers feels good but contributes nothing to pipeline. You need to know which content attracts decision-makers.
You don’t know if authority is actually building.
Posting consistently without tracking positioning signals is like exercising without measuring results. You feel busy, but have no idea if you’re making progress.
You can't tell if a topic is converting to DMs or just getting likes.
Engagement and buyer intent are different things. Without tracking downstream signals, every post feels equally valuable — or equally useless.
You're posting consistently but not getting smarter about what works.
Volume isn't a strategy. Without feedback loops, you repeat patterns that feel productive but don't compound into real growth.
LinkPilot tracks the signals that connect your content to business outcomes — not just social metrics.
Impressions, likes, comments, and shares broken down per post so you know exactly which content resonates and which falls flat.
Compare how text posts, carousels, polls, and documents perform for your specific audience — not generic benchmarks.
See which content themes attract the right conversations. Group posts by topic and spot which positioning angle has the most traction.
Understand whether story-led, list-format, or contrarian hooks drive deeper engagement from your ICP — then write more of what works.
Generic "post on Tuesday morning" advice is useless. LinkPilot identifies peak engagement windows specific to your follower base.
Identify which posts sparked inbound DMs or profile visits — the leading indicators of real buyer intent, not just social noise.
A rolling authority score that aggregates depth of engagement, topic consistency, and audience quality — so you can see if your positioning is actually landing.
Every week, LinkPilot surfaces your top-performing content, flags what to cut, and recommends your next move — in plain language, not spreadsheet data.
Want to see these in context? Explore the full analytics feature
Data without interpretation is noise. Here’s the framework we recommend for LinkedIn profile analytics.
A post with 50 targeted comments from your ideal customer profile beats a post with 500 likes from random connections. Engagement rate normalises for reach and shows you real resonance. LinkPilot surfaces this automatically so you never optimise for vanity.
Volume is misleading. A post reaching 10,000 people who aren't buyers is worse than one reaching 400 who are. Filter performance by topic to see which content themes spark the kind of engagement — questions, DMs, replies — that precede real business conversations.
Every LinkedIn account has a content mix that works and one that doesn't. Posts that attract competitors, employees at non-target companies, or pure LinkedIn enthusiasts feel rewarding but don't build pipeline. Use your data to shift the ratio over time.
LinkedIn’s built-in analytics are designed for content managers optimising reach. They’re not designed for founders optimising pipeline.
Solid for understanding reach. Not designed for tracking authority-building or buyer-signal patterns across your content history.
Want to go deeper on competitor benchmarking too? See our LinkedIn competitor analysis tool
LinkPilot’s LinkedIn profile analytics aren’t for everyone. They’re for founders who post with intent.
You need to know what attracts decision-makers — not just followers and peers. LinkPilot shows you which posts generate buyer signals and which ones only attract industry observers. That distinction is what turns LinkedIn from a content habit into a lead channel.
See profile analyticsWhen your entire business runs on reputation and expertise, you need to see which posts demonstrate that expertise in a way that generates interest. LinkPilot tracks which content angles make potential clients reach out — and which ones only earn likes from competitors.
Explore AI content toolsLinkedIn is a channel, not a hobby. You need to track it the way you track any revenue-generating channel: with real performance data, clear attribution signals, and actionable insights. LinkPilot gives you a founder-grade analytics layer on top of your personal profile.
See content planning for foundersEverything you need to know about LinkedIn analytics for personal profiles.
LinkPilot is built specifically for personal LinkedIn profiles. It tracks your individual post performance, engagement signals, and authority-building metrics — not company page vanity numbers. This makes it ideal for B2B founders, consultants, and service business owners who use their personal brand to generate leads.
LinkedIn's native analytics give you impressions, follower counts, and post views — all reach-based metrics. LinkPilot goes deeper: topic-level performance comparison, hook type analysis, buyer engagement signals, authority score trends, and a weekly AI summary that tells you what to do next. It's the difference between a dashboard and a strategic advisor.
Yes. LinkPilot tracks downstream engagement signals including profile visits and connection request spikes correlated with specific posts. You can see which pieces of content moved people from passive reader to active buyer signal — not just who liked your post.
Analytics data syncs daily. For recently published posts, engagement data is captured within 24 hours of publication. Over time, you build a compounding dataset that reveals long-term trends — which topics build authority, which hooks consistently outperform, and when your audience is most active.
Yes. You can export your post performance data as a CSV for use in your own reporting, client deliverables, or content audits. This is especially useful for consultants and agency founders who want to benchmark LinkedIn as a growth channel across different time periods.
LinkPilot gives you the LinkedIn profile analytics that turn consistent posting into a compounding inbound machine. Know your numbers. Know what’s working. Grow with intent.
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